SignalSight PII Hashing


The hashing method you will use during the Conversions API process should be SHA256. You can perform the checks for your hashing from this online hash function page.

Parameter:
Value:

Invalid Type


Hashed Value:


Note: Customer information parameters that include Personal Identifiable Information (PII), need to be hashed using the sha256 algorithm before sending. You should only send PII if the customer has given the appropriate consent.


Advanced Matching Parameters

ph
Phone number used for Meta - string($sha256)

The SHA256 sum of the phone number. Only numbers including country and area code + SHA256 Hash. Example: 12125357525

example:8a187a62e69697497f910905fb413fe27a64a5577780636db7b18305e57cacaf

pp
Phone number used for TikTok - string($sha256)

SHA-256 hash of the phone number. Hash the full international number in E.164 format (must start with ‘+’, includes country and area code). Example (pre-hash): +12125357525.

example:17aaa666f3fb156d69324d46bfdea5a67dd53bfcee7ba132bfd4e30db411b657

em
Email - string($sha256)

The SHA256 sum of the e-mail. Lowercase + SHA256 Hash. Example: [email protected]

example:55e79200c1635b37ad31a378c39feb12f120f116625093a19bc32fff15041149

fn
Firstname - string($sha256)

The SHA256 sum of the firstname. Lowercase + SHA256 Hash. Example: john

example:96d9632f363564cc3032521409cf22a852f2032eec099ed5967c0d000cec607a

ln
Lastname - string($sha256)

The SHA256 sum of the lastname. Lowercase + SHA256 Hash. Example: doe

example:96d9632f363564cc3032521409cf22a852f2032eec099ed5967c0d000cec607a

ge
Gender - string($sha256)

The SHA256 sum of the gender. A single lower case letter f or m + SHA256 Hash. Example: f

example:252f10c83610ebca1a059c0bae8255eba2f95be4d1d7bcfa89d7248a82d9f111

db
Date of Birth - string($sha256)

The SHA256 sum of the birthday. Only numbers, birth year followed by month and day + SHA256 Hash. Example: 19910526

example:d5234ccb6fb4dd59cbe76a3e5e1f396c27d2862246c7dbd7bc9e8fd72d664aaf

cn
Country - string($sha256)

The SHA256 sum of the country. Two letter country code, lowercase + SHA256 Hash. Example: us

example:79adb2a2fce5c6ba215fe5f27f532d4e7edbac4b6a5e09e1ef3a08084a904621

ct
City - string($sha256)

The SHA256 sum of the City. Lowercase and without spaces + SHA256 Hash. Example: newyork

example:350c754ba4d38897693aa077ef43072a859d23f613443133fecbbd90a3512ca5

zp
Zip - string($sha256)

example:b9a9cf3cd3723a2e91b7c23ecf68456e872b6e5d86e5cab7f3d45a7302da32c7

The SHA256 sum of the Postal Code / Zip Code. Only Numbers + SHA256 Hash. Example: 94025