What is the difference between TikTok Events API and Offline Events API?

TikTok Events API tracks website events server-side. Offline Events API reports conversions that happen outside the browser — in-store purchases, WhatsApp interactions, CRM lead updates, and similar offline actions.

Can I send events in bulk from my POS or CRM?

Yes. Use POST /batch with a data array. Each object follows the same schema as a single /push request — ideal for nightly POS exports or CRM sync jobs.

How do I debug events before going live?

Include test_event_code in your payload and open TikTok Test Events. In SignalSight, add the same code under Trackers → Settings → Test Events to monitor the inbound flow.

TikTok Offline Events API — API Reference

Web Conversions
App Conversions
Conversion Lead
Lead Sync
Messaging Signals
Signal MCP
Offline Store Sales
Landing Page
Web2App
Web2Chat
Web2Lead

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