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Arçelik - SignalSight TikTok Events API Success Story

Arçelik is a Turkish multinational household appliances manufacturer that owns Beko and Grundig. The company engages in the production, marketing, and after-sale services of durable goods and their components, which include white goods and small home appliances.

In this campaign, Arçelik & Beko wanted to drive more traffic to their online store and understand their target audiences better to further promote future campaigns. However, due to limitations such as ad blockers and difficulty in accurate attributions through the use of pixels, Arçelik & Beko were not able to achieve accurate and comprehensive tracking of their customer's browser activities.

Arçelik

The Solution

TikTok Events API integration through SignalSight CDP

Arçelik & Beko partnered with SignalSight, a TikTok Marketing Partner and Customer Data Platform, to implement TikTok Events API. This server-side integration bypassed pixel limitations and ad blockers, delivering more accurate event tracking with detailed timestamps.

Unlike pixel-based tracking vulnerable to third-party cookie deprecation, Events API enabled Arçelik & Beko to build larger, more precise custom audiences. This enhanced segmentation capability powered their Video Shopping Ads campaigns, allowing them to scale lower-funnel product segments with catalog-driven automation.

By implementing data connections through SignalSight, Arçelik & Beko optimized their TikTok campaigns with real-time event data synchronization. The platform's seamless integration allowed for continuous campaign refinement based on accurate performance metrics, enabling data-driven bidding strategies and audience targeting. This optimization approach transformed their campaign management from reactive adjustments to proactive, signal-based decision making.

Reference: TikTok For Business - SignalSight & Arçelik Case Study

The Results

Achieving remarkable results with Events API

With the information in hand, Arçelik & Beko was able to better optimize their Video Shopping Ads campaigns on TikTok, which helped to achieve outstanding campaign performances, increasing ROAS and the number of conversions to their website while reducing CPA, according to internal performance data.

  • +21% Events Match Rate - The server-side Events API integration through SignalSight significantly improved event matching accuracy, ensuring that more user actions were properly attributed to TikTok campaigns. This increase in match rate translated directly into better campaign optimization, as TikTok's algorithm received more complete and reliable conversion signals to learn from and optimize against.
  • +8% ROAS - The enhanced data quality and improved audience segmentation enabled by Events API led to more effective targeting and bidding strategies. With better signal delivery, TikTok's optimization algorithms could more accurately identify high-value users, resulting in an 8% increase in return on ad spend and more efficient budget allocation across campaigns.
  • -13% CPA - The improved tracking accuracy and real-time event synchronization allowed for faster campaign optimization cycles. By implementing data connections through SignalSight, Arçelik & Beko reduced their cost per acquisition by 13%, as the platform's continuous data flow enabled more precise bidding and audience targeting, eliminating wasted ad spend on low-intent users.
  • Increased conversions to website and improved audience segmentation capabilities - The comprehensive event tracking enabled Arçelik & Beko to build more granular custom audiences based on actual user behavior, leading to higher conversion rates and better campaign performance overall.
· Testimonial

Arçelik TR Performance Marketing Team

"At a time when leveraging data is crucial, we integrated the TikTok Events API to enhance our audience segments and increase the event volumes. After analyzing the outcomes, we were thrilled to observe significant improvements not only in audience sizes but also sales performance metrics."